Fruit of the Loom
2020’s cuffing season looked different for most people (if it happened at all). Rather than coupling up, they were stuck alone in their homes, without someone to keep them warm. And when Valentine's Day was right around the corner, those people were more isolated than ever. So we thought we’d help. That’s why we created the Fruit of the Loom Cuddle Buddy from our soft fleece and tees to keep even the loneliest of people cuddling.
Creative Director: Alex Rice
Partner: Kim McDonald
Design: David Balsamello and Dylan Schnurman