American Heart Association Masterbrand

It shouldn’t come as a shock to anyone that we spend more time scrolling and watching YouTube than exercising. The American Heart Association sees this as a problem. As do we. So we decided we would target people right where they were, in the middle of a YouTube binge, and create a series of videos mimicking the videos they love so much, all so we could say “Made You Move.” 

Creative Director: Jason Pierce
Associate Creative Director: Robyn Tenenbaum
Partner: Sara Gomez