Chrome Backpacks
What began decades ago as the go-to bike messenger bag with an iconic seatbelt buckle, has evolved into a brand that lives at the intersection of movement and self-expression. And it was our job to reflect this progression by creating a brand world that appeals to a wider audience while staying true to their heritage. We set out to ensure the rebrand reflects this sense of movement and exploration Chrome stands for.
![](https://freight.cargo.site/t/original/i/b23ce3d9c0d8556c98f3bc347bb5d5e6abb5212973b3bac9dce04c6742a20227/Chrome-Guides_R2_CurrentLogo_12.22_3.jpg)
![](https://freight.cargo.site/t/original/i/56200c3e18b86e35faae21b0be412d980cd41dd7e74c65270643fe8da2e04a90/image004.jpg)
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![](https://freight.cargo.site/t/original/i/a4349b3aabf149a11164a3ca5e56e9dd1947196bb93cd712cb2b32f6b115853d/image005.jpg)